This commercial was built with the goal of arousing curiosity while revealing as little as possible about its subject, form, or purpose.
The brief came with few guidelines and lots of creative freedom. So we chose to reimagine the universe as a retro-futuristic delirium and sketch the spatial tribulations of a humanoid that we had to create from scratch. Our mission was both to intrigue and to reassure the viewer.
A video that plunges us into the world of Yers, describing the services as well as the advantages offered by the system.
AD & ANIMATION 2D/3D in Paris (FR)
Agencies
Publicis, TBWA, Webedia, HAVAS, Prodigious, BuzzBrothers, DDB, Wunderman Thompson, Viacom, Boréales
Brands
Jager-Le-Coultre, Moet & Chandon, Mumm, Cacharel, L'Oréal, Clarins, Valentino, Gucci, Yves Saint Laurent, Yves Rocher, Sisley, Kilian Paris, Filorga, Naos, France Rugby, France Football, France Galop, Dassault, Thales, YellowScan, Engie, Enedis, Suez, Thales, Essilor, Renault, Nissan, Nestlé, Pom'potes, Game One, J-one, Varilux, Essilor, Doctissimo
Featured in
Stash Media, Motionographer, Motion café, Staff pick, Motion design award, Muse platinum winner, Insydium Case Study, Good Moves, CG bros, Aescript, Behance Label
