Script writing for better climate action
“You’re in a heatwave.
It’s so bad, you can barely think. And your doctor just prescribed you…nature…
Wait, what?”
This is how one of the latest video series for The Nature Conservancy begins: with a reminder that nature isn’t just a nice-to-have — it’s fundamental to our health. The campaign created with illo tackled this and much more: from the health nexus to freshwater habitats, from blue carbon to climate adaptation, we dove into some of the most pressing arguments of our time. And we did it armed with data, engaging narratives and easy-to-digest concepts.