On the occasion of World Gynecological Cancer Day, GSK and Hearst Group Spain wanted to convey how difficult it is for many women to return to their normal lives after undergoing cancer treatment. We focused on emotions to quickly connect with viewers and to achieve evocative and poetic images. And we capture with color, animation and sound the evolution of the character from a place full of uncertainties to one much brighter and hopeful.
Studio d'Animation à Madrid (ES)
Agences
Contrapunto BBDO, McCann, DDB, Publicis, Sr. Burns, 14, BBVA Creative, Mi Querido Watson, M.U.T., Smäll BCN, Thinketers, Utopicum.
Marques
Renault, les Jeux Olympiques, Schweppes, Samsung, Seat, Repsol, BBVA, Iberia, Powerade, Deutsche Bank, Zara Home, Pepe Jeans.
Parutions & distinctions
PRIX LAUS. ADG-FAD L'OR · Identité visuelle animée. 2017 : Schweppes ARGENT · Autopromotion. Niceballs (2017) · Direction artistique dans les médias audiovisuels. Pepe Jeans (2017, 2019) · Animation, motion, VFX, 3D. Pepe Jeans (2019). BRONZE · Direction artistique dans les médias audiovisuels. Pepe Jeans (2017, 2019). · Animation, motion, VFX, 3D. Pepe Jeans (2017), Seat Connect (2021), GSK Cancer (2024)
