Script writing & editing for an award winning campaign

I worked as a scriptwriter for the pitch that won BOL this animated video campaign for adidas & Real Madrid, celebrating the legendary club's 120 year-long legacy with a 3'3'' film brimming with plenty of Easter eggs and cultural nods for football fans.

Taking the initial idea given by the agency, I worked closely with the producers from BOL to develop the script and create a compelling story, taking care of every single detail, both from a creative point of view & a commercial one. An exciting adventure about football, resilience and fair play in full anime style — this 3 minutes short film bridges parallel universes and supernatural powers with real world references and mind blowing football moves.

I handled the script and details for every single scene, from pitch to delivery, from dialogue to football moves, from research to plot twists.

Watch the video here: https://www.youtube.com/watch?v=mLP9_eeGLFc

Allez!

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Campaign Case Study

I also wrote the entire portfolio case study for BOL, going into the nitty-gritty details of the creative work behind this project.
You can see the whole thing here: https://bolprod.com/projects/real-madrid-lodyssee-grandeza/

Emilia Barbu
Emilia
> Adidas x Real Madrid – Odyssée Grandeza Campaign
  • Client
    Adidas
    Année
    2022
  • Rôles
    Concepteur & Rédacteur, storytelling
  • Thèmes
    Sport
    Supports
    Affiche, animatique, Campagne publicitaire
  • Agence
    MNSTR
    Equipe
    AGENCY : MNSTR
     Produced by : BOL Production House
     Executive Producers : Ibran Trassierra, Pierre Gobin
     Head of Production : Victoria Ventura
     Production : Ariadna Pons
     Creative Direction : Ibran Trassierra
     Pitch Direction : Ester Dus
     Script Development & Dialogues : Emilia Barbu
     French Dialogues : Mikaël Le Jalu
     Additional Illustration : Karla Cuba, Marc Stuart
     Additional 2D & motion animation : Giorgio Gore
     Additional Compositing : Giorgio Gore
     Directed by : 2Veinte
     Director : Pablo Gostanian
     Second Director : Mariano Fernández Russo
     Executive Producers : Agustín Valcarenghi, Ana Sieglitz, Juliana Millán
     Lead Producer : Carolina Cantero, Florencia Cruz
     Line Producer : Ana Laura Aparicio
     Production Assistant : Alan Pettersen
     Animation Director : Maricel Piazza
     Storyboard and Animatic : Mariano Fernández Russo
     Storyboard and Animatic clean up : Franco Rampoldi, Maricel Piazza, Emmanuel Zampalo
     Art Direction : Martín Vinograd
     Concept and Lead Artist : Patricio Delpeche
     Background Designer : Bruno Ferrari, Pablo Palomeque, Alejandro Barbesi
     Character Designer : Emmanuel Zampalo, Celina Pavón, Evelin Unfer & Patricio Delpeche
     Graphic Designer : Adriana Matallana
     Color : Constanza Orosa & Emmanuel Zampalo
     Art Assistant : Celina Pavón, Serge Rodas & Julio Cesar Velasquez
     Layout : Celina Pavón, Maricel Piazza, Evelin Unfer, Six Studio, Emmanuel Zampalo, Marcelo Zamora & Constanza Oroza
     2D and Motion Animators : Maricel Piazza, Six Studio, Emmanuel Zampalo, Pablo Rago, Leo Cirius, Celina Pavón, Jefferson Lima, Franco Pellicciaro, Fernando LaMattina, Lean Vargas, Kiosko, Gastón Herrera, Alejandro Briganti, Manuela Calderone, Agostina Salvemini, Vicente Ziegler, Cintia Czsecswik, Diego Cristófano & Mariano Fernández Russo.
     Clean up : Alan Mohamed, Sofia Diaz, Daniela Donato, Mariangel Idiarte, Juliana Gorgati, Mercedes De Santis, Lean Vargas, Celina Pavón, Six Studio, Rafael Pires, Raíssa Cunha, Gabriela Bosco, Emmanuel Zampalo, Julieta Culaciati & Florencia Blanco
     3D assets : David Sanabria
     Compositing : Mariano Fernández Russo, Yago López & Gabriel Rocha
     VO Casting & recording : Chut! on vous écoute
     VO Producer : Tali Boumandil
     VO Actors : Sarah - Mathilde Lamusse; Moussa - Aboubacar Bidanessy; Ruben - Hippolyte
     Music & Sound Design : Facundo Capece, Felipe Barandalla
     Mix & Mastering : Facundo Capece
Adidas x Real Madrid – Odyssée Grandeza Campaign

Adidas x Real Madrid – Odyssée Grandeza Campaign

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Emilia

Emilia

Conceptrice-Rédactrice à Turin (IT)

Booker Emilia

Agences

illo, BOL Production House, Lobster Studio, Ianus Studio, &above, TheLittleLabs, Fightbean, MOWE

Marques

Adidas, Real Madrid, Pinterest, The World Bank, Google, The Nature Conservancy, Comcast, Pentalight

Parutions & distinctions

Projects featured on It's Nice That, Wine After Coffee, Communication Arts, Slanted