Southeast Northwest
Stoked! This cold-brewed coffee brand was born from a love of travel, surfing and camping. (Its name is even inspired by the two prevailing winds in the Cape: the summer Southeaster, and the winter Northwester.) Package design follows the travel theme: product variants have been given journeying names, and even the shape of the bottle has an ‘enjoy-on-the-go’ feel. For the label itself, cartography has been combined with quirkiness. Is that a shark?