Shine

Initially, Shine primarily targeted freelancers with the goal of simplifying their daily lives. Since then, our positioning has evolved, and we’ve expanded our focus to small and medium-sized businesses. It became essential to rethink our visual identity, which was originally more childish, transforming it into a desirable brand seen as an essential tool for entrepreneurship.

Creative team
Creative direction - Caroline Fourier
Art direction - Gaëlle Belleil
Illustration - Thomas Willemet
Photographer - Marine Billet

Year
2023 - 2025