E-com Art Director
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Aldo Group, Art Director, 2012 to 2015
Montreal
My role was to implement the seasonal campaigns online and rethink the shopping experience (UX/UI) for each season. I also had a strong input into the concept phase of these campaigns, to define how we were going to shoot the products for our online assets. From that, part of my work was to build the photo brief for the studio, art direct on set, for the site refresh,and other assets such as social media, paid media ads, and newsletters assets. The other part was to design and implement the seasonal promotions for the 3 markets,
English and French Canadian, US & UK as well as overseeing the rest of the international franchises.
This was my role for 3 of their brands, ALDO, Call It Spring and Locale
