For over a year and a half I was in charge of UI design in the YSL Beauty team at Publicis Luxe. One of our main mission was the complete redesign of the yslbeauty.com website, including the conception of a design system to maintain consistency throughout the wide array of pages created.
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As Yves Saint Laurent Beauty was about to launch their platform on TMALL (the Chinese equivalent of Amazon), they asked us to create a dozen product pages, focusing on offering a unique and immersive experience.
The launch was a real success, setting up a new 24h sales record, with the equivalent of 5.4 million dollars of sales and more than 1.2 million new subscribers to the brand’s new platform.
In 2018, I was tasked with designing the visual identity of YSL Beauty’s new CRM program. I supervised it’s roll-out spanning over a hundred pages and directed the visual content creation to populate them.
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Digital Art Director in Paris (FR)
Agencies
Nurun, Be Poles, Razorfish, Sapient, Publicis Luxe, Capgemini
Brands
Yves Saint Laurent Beauté, Armani Beauty, Lancôme, EDF, Boucheron, Biotherm, L’Oréal, Tag Heuer, Éducation Nationale, AG2R, Renault
