FROJO
A series of two films created for Frojo, a Marseille-based jewelry house.
Blending CGI and FOOH techniques, the project explores different ways of presenting the brand’s pieces within both crafted and urban environments. One film unfolds in a fully digital setting, focusing on light, reflection, and material to highlight the elegance of the jewelry. The other introduces the pieces into the real cityscape, creating a subtle dialogue between the object and its surroundings.
Together, the two films celebrate the brilliance and precision of jewelry through a contemporary visual approach rooted in Marseille. ✨
