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We are a Creative Talent Management Agency
representing both unique artists and talented designers

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Visuals

The designs needed to evoke the flavour of each blend, in a progressive and pioneering manner that runs parallel to the brands values.

We went for a clean but striking look, with expressive graphics against a clean white background - a look that stands out from the typical offerings of whisky packs.

The creative was to blend two crafts together, just like Johnnie Walker whisky is about blending flavours, and my work is about blending paint, and mixing colors.

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Red Label

BOLD, ENERGETIC, VIBRANT, SPICY

Flavours:
• A sophisticated, smoky finish • Fruity sweetness, cinnamon and pepper • Hints of fresh apple, pear and zest from the elegant Speyside malts

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Black Label

BLACK, ENERGETIC, FIERY, WOODY

Flavours:
• Rich dried fruits from the European oak sherry casks • Hints of smooth creamy toffee • A sophisticated, smoky finish

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Double Black Label

DARK, INTENSE, SMOKY, OILY

Flavours:
• Signature peat smoke • Rich raisins and sultanas • Apples, pears and orange zest • Creamy vanilla and spice • Spicy oak tannins

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Green Label

RICH, LAYERED, DISTINCTIVE

Flavours:
• Grass and light garden fruits • Flowers with cedar wood notes • Sweet wood smoke and sandalwood • Rich fruit, sea salt and peat smoke

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Gold Label

VIBRANT, LUXURIOUS, DEEP, CELEBRATORY

Flavours:
• A creaminess that evolves into deep honey tones • A long finish with lingering waves of fruit and wood

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Platinum Label

ELEGANT LUXURY, SOPHISTICATED, AGED

Flavours:
• A subtle hint of almond • Rich dried fruits with the hint of tangerine • Smooth creamy vanilla

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Process

A lot of effort was put into the development of artwork concepts and compositions. Composition was a key element that helped convey the characteristics of blends, create distinction between them and help market the labels respectively.

We made a bold move, to replace the original label, angled at 24 degrees* with a brushstroke, which is the central part of the paint composition. The challenge was to build 6 unique brushstroke compositions, while the central part remained pretty much consistent across all variants.

We wanted the movement of the brush itself to represent the key words associated with different blends, then develop the artworks based on that. Many different concepts were created.

*Historically, Johnnie Walker labels are tilted at 24 degrees to increase the amount of text that could be fit within a label.

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Pawel Nolbert
Pawel Nolbert
> Johnnie Walker x Pawel Nolbert Limited Artist Edition
  • Client
    Johnnie Walker
    Year
    2017
  • Rôles
    3D Artist, Illustrator
    Tools
    Cinema 4D, Photoshop
  • Themes
    Beverage, Entertainement, Product
    Supports
    Packaging, Advertising, E-Commerce Website
OPPO R15

OPPO R15

Flow States Flow States GIF ...

Flow States

Orange

Orange

WEIRD FLOWERS

WEIRD FLOWERS

Louis Vuitton Arc-en-ciel

Louis Vuitton Arc-en-ciel

70 ans Adidas Chine

70 ans Adidas Chine

Intentional Series

Intentional Series

Bombay Sapphire

Bombay Sapphire

VYVYD Studio

VYVYD Studio

OFFF - Year Zero

OFFF - Year Zero

Undercover

Undercover

Logitech Craft

Logitech Craft

Couverture du Fortune 500

Couverture du Fortune 500

Noroo - Cover All 2018-2019

Noroo - Cover All 2018-2019

The New Republic - Ampersand

The New Republic - Ampersand

Asus Zenfone 5

Asus Zenfone 5

Atypical

Atypical

Constructed

Constructed

Adobe - Dream On

Adobe - Dream On

WIRED Masthead Logo

WIRED Masthead Logo

Nike

Nike

Material

Material

Sneakercube

Sneakercube

YAS Island

YAS Island

Google Android "KitKat" Official Wallpaper

Google Android "KitKat" Official Wallpaper

Squarespace - Build it Beautiful

Squarespace - Build it Beautiful

Adobe "The New Creatives"

Adobe "The New Creatives"

Sony PlayStation™ "Bad Pixels" Theme

Sony PlayStation™ "Bad Pixels" Theme

Johnnie Walker x Pawel Nolbert Limited Artist Edition

Johnnie Walker x Pawel Nolbert Limited Artist Edition

Shadows

Shadows

Pawel Nolbert

Pawel Nolbert

Digital Artist in Warsaw (PL)

Graphic Designer, Art Director, (very) Creative Retoucher, Pawel is above all an image maker. Creative genius from the excellent Polish studio Ars Thanea, Pawel Nolbert develops, over the years, a surrealist style declined in series. Sneaker Cube, Atypical, Constructed ... are all distortion of reality phases, which have paced its last years and exploded its notoriety. Paper, Acrylics, Photo, Graphics, Travel ... There is no limit to the expression of his imagination and that's what makes the difference.

Hire Pawel Nolbert

Agencies

Ars Thanea, Buck, Goodby Silverstein & Partners, Goodby, Silverstein & Partners

Brands

Polaroid, Grammy's, Nvidia, Cosentino - ECO, National Library, Chrysler, OFFF, Tiger, Google, Adobe, Squarespace, WIRED Magazine / Conde Nast, New Republic Magazine, Personal

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