Happy Meal Readers
This video campaign for McDonald's highlights children's dreams and imagination through their everyday lives. To represent the multitude of possible dreams, we have produced a series
of 12 videos, each highlighting a particular discipline, a particular profession.
Here's the second series of videos!
CREDITS
Client: TBWA
Direction: Blackmeal
Creative Direction: Vincent Ben Abdellah
Art Direction: Johann Franke
Storyboard: Vincent Ben Abdellah
Illustration: Johann Franke ; Romain Dijon ; Célia Guénard ; Delphine Briois
Animation: Johann Franke ; Joélie Sémoulin ; Thomas Lecomte ; Elisa Paillard
Shooting: Hiboo Films - Vanessa Bigot & Charles Michaudet
Casting: LiliM
Producer: Caroline Charrier