How do you help an unknown electric car brand introduce itself
and take over the category conversation ?

We triggered a social debate with a clever campaign proudly displaying life-sized Mobilize Duo
alongside large empty spaces, with headlines challenging our audience
to think about the 'space' that cars take up in our society.

With this arresting visual trick, we not only intrigued the audience,
but also literally demonstrated how Mobilize is tackling that space,
injecting a hit of fresh air into the city with the smart solutions it's been waiting for.

  • Client

    Mobilize

  • Year

    2022

  • Roles

    Concepteur & Rédacteur, Directeur Artistique, Directeur Artistique Social Media, Team Créatif

  • Agency

    Razorfish

Fab & Chris

Team Créatif

Fab & Chris

Team Créatif

Former team from Saatchi&Saatchi Paris, Chris and Fab profit from an experience of over 10 years in advertising. Today as freelancers, they work for many prestigious agencies. Their carrer path drove them to work on various budgets for the consumers (Pastis 51, Toyota, Orange, Reporters Sans Frontières, Norauto, Pentax..) institutions and corporations (Société Générale, SFR, Lyonnaise des Eaux, Total..) and now Digital (Google, BMW, Renault..)

Publications and awards

CLUB DES DA, FWA, CANNES LIONS, EPICA, HIT CB NEWS

Brands

RENAULT, SFR, MOBILIZE, NISSAN, AXA, PASTIS 51, RSF, ECO-SYSTÈMES, ACT RESPONSIBLE, IKEA, GIN GORDON'S...

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An idea? A project?
Simply drop us a line to chat about it, and we’ll shape together the right solution for you.

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