In 2024 GSK and Hearst Spain trusted us again, giving us complete creative freedom, to put their message about gynecological and hematological cancer into images. This time, the piece talks about hope, so we decided to use pleasant, bright and optimistic situations, with delicate animations and sounds, to illustrate the most hopeful side of this disease.
Client
GSK
Year
2024
Roles
Animation Traditionnelle, Dessinateur de caractères, Réalisateur
Agency
Hearst Spain
Team
Script: Hearst Spain, Offbeat Estudio
Direction and production: Offbeat Estudio
Executive producer: Pablo Crespo
Art direction and illustration: Checunin
Animation: Goyo Moreno, Jakub Szczesniak,
Goga, Tomek Wyrabkiewicz, Facundo López
Editing and compositing: Pablo Crespo
Music and sound design: Nil Ciuró
Voice over: Miriam Moukhles (Sono XL)
Client: GSK, Hearst Spain
Animation Studio
Publications and awards
PRIX LAUS. ADG-FAD L'OR · Identité visuelle animée. 2017 : Schweppes ARGENT · Autopromotion. Niceballs (2017) · Direction artistique dans les médias audiovisuels. Pepe Jeans (2017, 2019) · Animation, motion, VFX, 3D. Pepe Jeans (2019). BRONZE · Direction artistique dans les médias audiovisuels. Pepe Jeans (2017, 2019). · Animation, motion, VFX, 3D. Pepe Jeans (2017), Seat Connect (2021), GSK Cancer (2024)
Brands
Renault, les Jeux Olympiques, Schweppes, Samsung, Seat, Repsol, BBVA, Iberia, Powerade, Deutsche Bank, Zara Home, Pepe Jeans.
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