Byredo Mojave Ghost

Byredo is a contemporary luxury fragrance house known for its minimalist aesthetic and strong cultural positioning. Mojave Ghost is reinterpreted through a darker, more physical lens inspired by desert landscapes, mineral textures, a fragile flower and ghostly, evanescent silhouettes. The film places the bottle at the center of the narrative, using sculpted light, precise camera movements and subtle visual distortions. Human presence appears only as fleeting fragments, reinforcing the idea of an intangible, atmospheric presence rather than a literal representation. As Creative Director, I led the entire process from concept and visual direction to CGI, editing, sound design and music, shaping a sensory narrative driven by rhythm, texture and atmosphere.