THE FRESHEST ORANGE JUICE

Each day, 155 billion litres are sold everyday in the world (Half in Europe). And consumers are particularly fond of fresh juices. The problem is that Intermarché’s urban target don’t have the habit to buy their fresh juices in supermarkets. That’s why Intermarché, the 3rd French retailer, launched the campaign “The freshest orange juice brand”, to prove to this target that a chain of supermarkets could provide the freshest and the best orange juice ever (freshly squeezed orange juice without additives).

That’s why Intermarché created the freshest fresh orange juice brand ever created. A brand whose name is in itself a proof of its freshness. The juice brand whose name is the exact minute the juice was made.

AWARDS
GOLD
GOLD CANNES LION - DIRECT PRODUCT & SERVICE
PRIX STRATEGIES CATEGORIE DISTRIBUTION
SILVER
SILVER CANNES LION - DIRECT PRODUCT LAUNCH/RE-LAUCH
SILVER CANNES LION 2015 - PROMO & ACTIVATION PRODUCT (RE)LAUNCH OR MULTI-PRODUCTS PROMOTION
Silver CLIO AWARDS - INTEGRATED CAMPAIGN
Silver CLIO AWARDS - DESIGN
BRONZE
BRONZE CANNES LION - PRESS
BRONZE CANNES LION - DIRECT INTEGRATED CAMPAIGN LED BY DM
BRONZE CANNES LION - PROMO & ACTIVATION RETAIL, E-COMMERCE & RESTAURANT
BRONZE CANNES LION - DESIGN 360 BRAND IDENTITY EXPERIENCE