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We are a Creative Talent Management Agency
representing both unique artists and talented designers

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Echo

Le dernier-né des acteurs français du smartphone

Echo est le dernier-né des acteurs français du smartphone. La marque est adossée à Modelabs, distributeur historique sur le marché de la téléphonie, qui disposait d’une gamme de features phones d’entrée de gamme, segment sur lequel il jouit d’une position de leader en France. La nouvelle gamme de quatre smartphones, lancée en juin 2016, se situe sur des produits entrée et milieu de gamme, avec un positionnement centré sur le pragmatisme : proposer des smartphones qualitatifs, au design soigné, sans superflu ; un allié du quotidien. Un véritable condensé de technologie utile.

Nous avons été chargés d’accompagner ce lancement audacieux d’un travail de fond sur le positionnement de la marque, son identité visuelle et son branding. En relation avec l’équipe, nous avons remis à plat les fondements du projet pour aboutir à des conclusions essentielles : la marque doit se présenter avec simplicité, honnêteté et force. Elle doit sortir des codes du low-cost. Elle doit refléter une exigence de qualité sans compromis tout en se rendant accessible à tous. Elle démystifie la possession d’objets technologiques de qualité.

Brand Brothers a donc aidé la marque à trouver sa place un marché déjà encombré. Le studio a imaginé le positionnement de la marque et son identité graphique, l’ensemble des normes visuelles, le design des packagings, le site internet (design et développement) et la direction artistique des visuels des produits. Le logo constitue l’ossature de cette nouvelle promesse : ce dessin typographique original raconte l’écho et la résonance, et ouvre un territoire créatif sans limites qui se décline sur l’ensemble de l’univers de la marque.

Récompenses :
Transform Awards 2017 (London), Best visual identity from: technology, media and telecommunications (Echo), Shortlisted

Publications :
Behance, Best of Behance, 2017
Rebranding Design, Images Publishing, 2017
Infopresse (Canada)
Brand New, Reviewed
Abduzeedo, Branding

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Johan Debit
Johan
> Echo
  • Client
    Echo
    Year
    2016
  • Rôles
    Icon Designer, Type Designer, Packaging designer, , Digital Art Director, Brand Designer, Motion Designer
    Tools
    Illustrator
  • Themes
    Product
    Supports
    Business Cards, Packaging, Brochure, Website
  • Agency
    Brand Brothers
Henry Lemoine

Henry Lemoine

Closd

Closd

SUPERBIEN - SuperSpaces

SUPERBIEN - SuperSpaces

RAYON

RAYON

CULTIV

CULTIV

Artquire

Artquire

Metronum

Metronum

La Montgolfière

La Montgolfière

Pyla

Pyla

Contigo

Contigo

Bom Bom Bom

Bom Bom Bom

Tweag

Tweag

Losanje

Losanje

Rosamund

Rosamund

Gymate

Gymate

Le Goût des Plantes

Le Goût des Plantes

Masterfec

Masterfec

Grismont

Grismont

Cofix

Cofix

Linkurious

Linkurious

Artskop3437

Artskop3437

Yoteq

Yoteq

L'atelier Shelter

L'atelier Shelter

Harow

Harow

NP6

NP6

Pimp My Team

Pimp My Team

Ebenup

Ebenup

Ylo

Ylo

Maison Lucien Gau

Maison Lucien Gau

Wenovia

Wenovia

ScaleUp

ScaleUp

Expograph

Expograph

Aktuel

Aktuel

Diatly

Diatly

Boulangerie & Atelier, Paris 18

Boulangerie & Atelier, Paris 18

Les Halles de la Cartoucherie

Les Halles de la Cartoucherie

Echo

Echo

Johan

Johan

Branding Studio in Paris (FR)

Johan is the lead designer of a renowned branding studio. With jean-Rémi, this talented duo offers brand strategy and visual identity support for emerging startups or century-old bands. They like to produce useful, intelligible and beautiful design and are driven by curiosity, transmission, reflection and new challenges.

Hire Johan

Featured in

Transform Awards 2018 (London), Best visual identity from: technology, media and telecommunications (NP6), Silver Award /// Transform Awards 2017 (London), Best visual identity from: technology, media and telecommunications (Echo), Shortlisted /// Grand Prix Stratégies du Design 2016 (Paris), Design d’identité visuelle (Grismont), Nominé /// Transform Awards 2016 (London), Best visual identity for professional services sector (Doxense), Silver Award + Best brand consolidation (Doxense) – Highly Commended Award /// Transform Awards 2015 (London), Best visual identity for industrial sector (Saelen/TS Industrie), Gold Award + Best visual identity for professional services sector (Ubeeqo), Highl

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