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We are a Creative Talent Management Agency
representing both unique artists and talented designers

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ScaleUp – Antropia ESSEC

Aider les entreprises socialement innovantes à changer d'échelle

Co-fondé en 2010 par les Fondations Edmond de Rothschild et l’ESSEC Business School avec son incubateur social Antropia ESSEC, Scale Up est un programme d’excellence pour les entreprises socialement innovantes en phase de changement d’échelle.

Scale Up offre un accompagnement complet incluant du mentoring stratégique et financier, une expertise académique et un accès à un large réseau d’investisseurs et d’experts métiers. En 2017, un nouveau track sectoriel dédié à la Silver Economy est mis en place, en partenariat avec le groupe Humanis. Depuis sa création, ScaleUp a accompagné 40 entreprises, créé 130 emplois et levé plus de 10 millions d’euros.
Brand Brothers, partenaire design d’Antropia ESSEC depuis 2017, a été sollicité pour repenser l’identité visuelle de ScaleUp.

Notre proposition graphique s’articule autour d’un logo minimaliste – le dessin typographique a été conçue pour l’occasion – dont le S, transformé en marche d’escalier et le suffixe « -up », astucieusement relevé, évoquent naturellement le changement d’échelle. Le nouveau territoire graphique joue à la fois sur les tableaux de l’innovation, au travers d’un langage visuel moderne et épuré, mais également de celui de l’humanité, en privilégiant l’usage de photos naturelles et peu retravaillées. Cette dualité se retrouve également dans l’usage des couleurs, et dans l’association d’une police de caractères géométrique, l’Axiforma, et d’une humaniste, l’Antique Olive de Roger Excoffon. La nouvelle identité a été inaugurée en septembre 2017 et préfigure de nouveaux projets à venir entre Brand Brothers et Antropia ESSEC.

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Johan Debit
Johan
> ScaleUp
  • Client
    ScaleUp – Antropia ESSEC
    Year
    2018
  • Rôles
    Icon Designer, Type Designer, Graphic Designer, Iconography Expert, Brand Designer
    Tools
    Illustrator, Photoshop
  • Themes
    Activism
    Supports
    Poster, Business Cards, Internal Communication, Publishing, Stationery, Web
  • Agency
    Brand Brothers
Henry Lemoine

Henry Lemoine

Closd

Closd

SUPERBIEN - SuperSpaces

SUPERBIEN - SuperSpaces

RAYON

RAYON

CULTIV

CULTIV

Artquire

Artquire

Metronum

Metronum

La Montgolfière

La Montgolfière

Pyla

Pyla

Contigo

Contigo

Bom Bom Bom

Bom Bom Bom

Tweag

Tweag

Losanje

Losanje

Rosamund

Rosamund

Gymate

Gymate

Le Goût des Plantes

Le Goût des Plantes

Masterfec

Masterfec

Grismont

Grismont

Cofix

Cofix

Linkurious

Linkurious

Artskop3437

Artskop3437

Yoteq

Yoteq

L'atelier Shelter

L'atelier Shelter

Harow

Harow

NP6

NP6

Pimp My Team

Pimp My Team

Ebenup

Ebenup

Ylo

Ylo

Maison Lucien Gau

Maison Lucien Gau

Wenovia

Wenovia

ScaleUp

ScaleUp

Expograph

Expograph

Aktuel

Aktuel

Diatly

Diatly

Boulangerie & Atelier, Paris 18

Boulangerie & Atelier, Paris 18

Les Halles de la Cartoucherie

Les Halles de la Cartoucherie

Echo

Echo

Johan

Johan

Branding Studio in Paris (FR)

Johan is the lead designer of a renowned branding studio. With jean-Rémi, this talented duo offers brand strategy and visual identity support for emerging startups or century-old bands. They like to produce useful, intelligible and beautiful design and are driven by curiosity, transmission, reflection and new challenges.

Hire Johan

Featured in

Transform Awards 2018 (London), Best visual identity from: technology, media and telecommunications (NP6), Silver Award /// Transform Awards 2017 (London), Best visual identity from: technology, media and telecommunications (Echo), Shortlisted /// Grand Prix Stratégies du Design 2016 (Paris), Design d’identité visuelle (Grismont), Nominé /// Transform Awards 2016 (London), Best visual identity for professional services sector (Doxense), Silver Award + Best brand consolidation (Doxense) – Highly Commended Award /// Transform Awards 2015 (London), Best visual identity for industrial sector (Saelen/TS Industrie), Gold Award + Best visual identity for professional services sector (Ubeeqo), Highl

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