Huile extraordinaire

• Assurer le lancement de l’huile extraordinaire dédiée à une utilisation universelle pour le soin et la beauté de tous types de cheveux.

• Création d’un dispositif de communication autour du concept “1001 utilisations” pour partager des moments extraordinaires qui n’en sont pas toujours pour le cheveu féminin. Une plateforme d’échange on-line permet aux égéries de déposer des photos via Instagram. Doutzen, Liya, Bianca apportent leurs commentaires qui mentionnent l’état d’esprit ou l’inspiration liée à un moment extraordinaire. Des gestes beauté et différents tips sont offerts sur la plateforme. Les consommatrices alimentent les différents moments extraordinaires, leurs contributions se retrouvent sur la page Facebook dédiée à l'opération.

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David Maïa
David
> Huile extraordinaire
BVLGARI

BVLGARI

Armani Code Absolu

Armani Code Absolu

GoodGuys

GoodGuys

ACOSS

ACOSS

Benzene

Benzene

Bell & Ross

Bell & Ross

Gallo Vinegar

Gallo Vinegar

Caterpillar

Caterpillar

Chanel

This project is confidential

See

Chanel

Chanel

This project is confidential

See

Chanel

Lancôme e-commerce

Lancôme e-commerce

Skin genius

Skin genius

Nike classic

Nike classic

Windows phone

Windows phone

Champagne Carbon

Champagne Carbon

Lancôme e-magazine

Lancôme e-magazine

Men X-treme

Men X-treme

Kérastase

Kérastase

Stuart Weitzman

Stuart Weitzman

Miss Candy

Miss Candy

Color Riche Luminous

Color Riche Luminous

Revitalift Laser X3

Revitalift Laser X3

Nike X Playstation 3

Nike X Playstation 3

Mousse Absolue

Mousse Absolue

Repetto

Repetto

Huile extraordinaire

Huile extraordinaire

David

David

Integrated Creative Director in Paris (FR)

Creative by nature, entrepreneur by conviction and digitalist in essence, his qualities of creative hybrid but also of designer allows him to create new types of writing: instilling consistency, focusing on the brand platform, an imaginary, a strong territory to be combined on all the channels of a creative strategy. Successful experiences with advertising agencies, web agencies and start-ups have led David to design integrated communications, digital platforms, mobile applications and content creations related to efficient social interactions. This with the constant concern to reach the best creative expression of the strategic objectives to answer the challenges of transformation that they are business or usage to re-invent in order to touch users appropriately. These successful experiences in multi-disciplinary teams have earned David the opportunity to sign collaborative projects. This in a constant effort to maintain a privileged relationship with the various stakeholders of a project and the partners of a brand.

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Agencies

Air-Paris, Betc, Brand Advocate, Cheil worldwide, Clm Bbdo, Cinco design, Ddb, Gabriel, Ici Barbès, Jesus, Jwt, Leg, Mc Cann Paris, Nurun, Proximity, Publicis, 133 lux, Rapp, Razorfish, Saatchi & Saatchi, St Johns, Young & Rubicam, Wunderman…

Brands

Air France, Chanel, Dior horlogerie, eBay, Ford Europe, Grimbergen, Kérastase, Lacoste, Le bon marché, Lancôme, Lanvin, L’Oréal, Martini, MasterCard, Nespresso, Nike, Oenobiol, Repetto, Ritz Paris, Saint Laurent, Stuart Weitzman, Veuve Cliquot, Volkswagen, Voyages-sncf…

Featured in

Lion Gold - L’Oréal 2015 / Grand prix stratégies - MasterCard 2013 / Cristal - Le bon marché 2008 / Prix UJJEF - Dassault Systèmes 2004 / Prix Net - Lexmark 2001 / Prix Intel - Lucent 2001 / Dauphin d’or - Schneider-electric 2000 / Grand prix stratégies - MSF 2000 - Grand prix stratégies Ford 1999